NEW PIXEL BELOW, old one is dead...

The Ruidoso Valley Chamber of Commerce and Visitor Center welcomes you to Ruidoso, NM and Lincoln County, NM!

The Ruidoso Valley Chamber of Commerce welcomes you to experience the ultimate Playground of the Southwest. Discover a brand new way to EXPERIENCE RUIDOSO at our new Chamber portal, ExperienceRuidoso.com.

Whether vacationing, developing business or connecting with the community, The Chamber has the answers for you. Lincoln County is home to a rich history, seasonal recreation and world class entertainment. Enjoy winter in Ruidoso with skiing or snowboarding at Ski Apachesleigh rides with Grindstone Stables or tubing fun at Ruidoso Winter Park. Don’t forget about summer at the Ruidoso Downs Racetrack and year-round on the hiking and mountain biking trails of the Lincoln National Forest. Don’t miss a show at Spencer TheaterInn of the Mountain Gods or from some of the local troupes. Festivals abound year-round with the Ruidoso Art Festival, Festival of Lights, and Golden Aspen Motorcycle Rally. Perfectly situated, our mountain resort is ideal for weddings, conventions, or family reunions and has everything including horseback ridinggolfingshoppingdining and art. Try your luck at one of the three area casinos and on the horses. Bring the family and enjoy Flying J WranglersFuntrackers Funpark or fishing in the Rio Ruidoso!

In The Community

2020 Festival of Lights Reverse Parade, December 5, 2020, 5:30 to 8 pm, Ruidoso Convention Center Parking Lot  Beautifully lit and fantastically festive, the Festival of Lights Reserve Parade starts at 5:30 pm and will end at 8 pm at the Ruidoso Convention Center.  This year due to the global pandemic, we are thinking outside of the box and have decided to have a Reverse Parade.  A Reverse Parade is where the floats and static displays are stationary and cars drive through the event.  COVID Safe practices will be adhered to as the displays will be 18 feet apart and spectators will remain in their cars.  The Theme for this event is “A Season of Unity in the Community”. CLICK HERE to download a parade application. 

DISCOVER A BRAND NEW WAY TO EXPERIENCE RUIDOSO! The Ruidoso Valley Chamber of Commerce is proud to announce our innovative new Chamber Portal! We have just completed development of ExperienceRuidoso.com and are excited to share it with all of our visitors, locals and Chamber Members.

Upcoming Events

Newest Members

News Releases