NEW PIXEL BELOW, old one is dead...

The Ruidoso Valley Chamber of Commerce and Visitor Center welcomes you to Ruidoso, NM and Lincoln County, NM!

The Ruidoso Valley Chamber of Commerce welcomes you to experience the ultimate Playground of the Southwest. Discover a brand new way to EXPERIENCE RUIDOSO at our new Chamber portal,

Whether vacationing, developing business or connecting with the community, The Chamber has the answers for you. Lincoln County is home to a rich history, seasonal recreation and world class entertainment. Enjoy winter in Ruidoso with skiing or snowboarding at Ski Apachesleigh rides with Grindstone Stables or tubing fun at Ruidoso Winter Park. Don’t forget about summer at the Ruidoso Downs Racetrack and year-round on the hiking and mountain biking trails of the Lincoln National Forest. Don’t miss a show at Spencer TheaterInn of the Mountain Gods or from some of the local troupes. Festivals abound year-round with the Ruidoso Art Festival, Festival of Lights, and Golden Aspen Motorcycle Rally. Perfectly situated, our mountain resort is ideal for weddings, conventions, or family reunions and has everything including horseback ridinggolfingshoppingdining and art. Try your luck at one of the three area casinos and on the horses. Bring the family and enjoy Flying J WranglersFuntrackers Funpark or fishing in the Rio Ruidoso!

In The Community

There is a mandatory 14-day quarantine for ALL out of state visitors.  In addition, face-coverings are mandatory in public and will be aggressively enforced. Businesses must require employees and customers to wear face-coverings. 

Ruidoso Art Festival Canceled for Summer 2020  The Ruidoso Valley Chamber of Commerce has been closely monitoring the ever-evolving COVID-19 crisis. Based on the high degree of uncertainty about what the coming months will hold; and after consulting the Guidelines for Phased Re-Opening as directed by the State of New Mexico; and in the best interest of the general public, our volunteers, and artists, we have made the difficult decision to cancel this summer’s Ruidoso Art Festival (scheduled for July 24 – 26, 2020). This was one of the hardest decisions the Chamber has had to make, and I can assure you this decision was not made lightly.   However, the health and safety of the community is much more important to us. We will be back in 2021 for our 50th Anniversary and we plan to make next year’s event bigger and better than ever before.  We will miss the Festival this year but look forward to what it has to offer in 2021!  Dates for the 2021 Art Festival are July 30 through August 1, 2021. 

Fire Danger Rating Rises to High on the Lincoln National Forest  Rising temperatures and a lack of precipitation have led fire officials on the Lincoln National Forest to raise the fire danger rating to high. A high fire danger rating means fires can start easily from most causes. Grasses and pine needles will easily ignite and campfires and brush fires are likely to escape. Fires can become serious and difficult to control unless they are put out while they are still small.  The most important thing members of the public can do to help during the 2020 fire year is to do their part to prevent human-caused fires. Fewer human-caused fires will not only help protect communities from wildfire but will also preserve firefighting resources and help slow the spread of COVID-19 by reducing the need to move firefighters throughout the nation.  Building, maintaining, attending, or using a fire, campfire, or stove fire are prohibited on the Lincoln National Forest. 

2020 Census  The #2020Census is here! Get Counted and fill out your Census today! You will receive an invitation in the mail to participate Online, by phone, or by mail. EVERY PERSON in New Mexico needs to get counted in order to protect federal funding for healthcare, schools, roads, education, and more! Census results help determine how billions of dollars in federal funding flow into states and communities each year.  If you have any questions please visit Come on New Mexico! Let’s all get counted!

DISCOVER A BRAND NEW WAY TO EXPERIENCE RUIDOSO! The Ruidoso Valley Chamber of Commerce is proud to announce our innovative new Chamber Portal! We have just completed development of and are excited to share it with all of our visitors, locals and Chamber Members.

Upcoming Events

Newest Members

News Releases