The Ruidoso Valley Chamber of Commerce and Visitor Center welcomes you to Ruidoso, NM and Lincoln County, NM!

The Ruidoso Valley Chamber of Commerce welcomes you to experience the ultimate Playground of the Southwest. Discover a brand new way to EXPERIENCE RUIDOSO at our new Chamber portal,

Whether vacationing, developing business or connecting with the community, The Chamber has the answers for you. Lincoln County is home to a rich history, seasonal recreation and world class entertainment. Enjoy winter in Ruidoso with skiing or snowboarding at Ski Apachesleigh rides with Grindstone Stables or tubing fun at Ruidoso Winter Park. Don’t forget about summer at the Ruidoso Downs Racetrack and year-round on the hiking and mountain biking trails of the Lincoln National Forest. Don’t miss a show at Spencer TheaterInn of the Mountain Gods or from some of the local troupes. Festivals abound year-round with the Ruidoso Art Festival, Festival of Lights, and Golden Aspen Motorcycle Rally. Perfectly situated, our mountain resort is ideal for weddings, conventions, or family reunions and has everything including horseback ridinggolfingshoppingdining and art. Try your luck at one of the three area casinos and on the horses. Bring the family and enjoy Flying J WranglersFuntrackers Funpark or fishing in the Rio Ruidoso!

In The Community

FESTIVAL OF LIGHTS  The Festival of Lights Parade is Saturday, December 1, at 5:30 pm. Beautifully lit and fantastically festive, the Festival of Lights Parade brings friends and family together for an evening of twinkling lights and togetherness in the winter wonderland of Ruidoso. The theme for this year’s parade is “It’s a Wonderful Life”. The parade starts at the Corner of Mechem and Sudderth Drive and continues through Midtown to the Ruidoso Valley Chamber of Commerce. Immediately following the parade, the Ruidoso Valley Chamber of Commerce will be hosting a party in Wingfield Park. There will be Food and Drinks. The movie It’s a Wonderful Life will be playing on the outdoor big screen. Free to attend! Santa will be there! Come take a picture with Santa Claus.

Business After Hours at Rainmakers Resort and Club Join us for Business After Hours at Rainmakers Resort and Club on Thursday, October 25 from 5 to 7 pm. Don’t miss this opportunity to visit Rainmakers, sample some delicious hors d’oeuvres and network with your fellow Chamber members.

DISCOVER A BRAND NEW WAY TO EXPERIENCE RUIDOSO! The Ruidoso Valley Chamber of Commerce is proud to announce our innovative new Chamber Portal! We have just completed development of and are excited to share it with all of our visitors, locals and Chamber Members.

Upcoming Events

Newest Members

News Releases