Ruidoso Convention Center

The Ruidoso Convention Center is a true gem… This week I met with Traci Crawford, the Sales Manager for the Ruidoso Convention Center, and talked about some of the changes and improvements that are happening at our Convention Center. The location of the Convention...

Sierra Blanca Pharmacy

Sierra Blanca Pharmacy (SBRX) opened its doors in 2012 at 1206 Mechem Drive in Ruidoso.  Following an extensive career as a pharmacist for Walgreens, Chris Woodul had a dream of opening up a hometown pharmacy where customers weren’t just a number, but a face with a...

Sweet Charity, The Nest and HEAL

Sweet Charity, The Nest and HEAL In 2005 a core group of community stakeholders in Lincoln County had a vision of a world free of violence and oppression.  At that time Lincoln County had the highest per capita rate of domestic violence in the state of New Mexico.  As...

Backcountry Attitudes

Backcountry Attitudes Lance and Jazmin Roe had a dream to bring families together, get them off their cell phones and inspire the young and old with Ruidoso’s greater outdoors. They have certainly succeeded! The company started out as a dream to bring something new to...

Sitzmark Chalet

Sitzmark Chalet - Your Home Away From Home for 60 years and counting! In May of 1959, the Sitzmark Chalet first opened as the modest 6 room “Turf Motel” in Ruidoso, NM. By 1963 it had undergone a complete makeover, expanding to its current 17 rooms under the namesake...

Midtown Mountain Campground and RV Park

Midtown Mountain Campground and RV Park with Rich and Anna Dozier bringing new life to an old space… Rich and Anna Dozier are fairly new to our Community but in the few years they have been here, they have made a great big impact on just about everything they have...